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Shiseido Welcomes Anne Hathaway as Brand Ambassador

Hathaway is the new face of Vital Perfection, an age-defying skincare line.

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By: Charlie Sternberg

Associate Editor

Global beauty company Shiseido has welcomed actor Anne Hathaway as the new face of Vital Perfection, an age-defying skincare line powered by research on achieving the skin’s inner potential.
 
The occasion was celebrated with an event in New York City on September 13th.
 
“Anne collaborated with us through the entire creative process to craft Vital Perfection’s personal expression,” said Echo Lo, Vice President of brand Shiseido. “Vital Perfection’s groundbreaking technologies and formulation work to deliver what your skin is capable of by nourishing, protecting and harmonizing,”
 
Celebrating the event with Hathaway and Shiseido were 150 friends of the brand, including food and lifestyle author, Candice Kumai as the master of ceremony; fashion and beauty expert, Jenna Rennert; Miss Universe 2016, Iris Mittenae; Chillemi; Brazilian fashion icon, Silvia Braz, Singaporean Actress, Sheila Sim, and more.
 
Held at The Sky Lounge, the evening soirée was dressed in the timeless elegance of gold.
 
“I’ve always admired the philosophy of Vital Perfection, how it combines simple elegance, complex tradition and knowledge gained over time in such a balanced and nuanced way,” remarked Anne Hathaway.

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